Twenty years of developer marketing, most recently running developer AI strategy at Snowflake. I build the teams and programs that turn developer adoption into revenue.
I've spent twenty years on developer community and go-to-market, and I'm more interested in it now than when I started. The people building agents and shipping LLM applications aren't just users of a platform. They're the ones who decide which platform wins.
At Snowflake I built the developer AI go-to-market from scratch: a 24-person global team driving bottom-up adoption of Cortex AI and Arctic through community, content, and developer experience. At Docker I was CMO in everything but title, growing the org from 7 to 32 people and building the product-led motion that took ARR from $16M to $130M+ in a year.
The part I like most is the translation work: taking something genuinely useful and getting the right developers to notice and care. I'm not precious about how that happens. I'll write the post, run the event, or take the analyst briefing myself.
A track record across the companies that shaped modern cloud, container, and AI infrastructure.
I run Snowflake's developer-facing AI strategy, covering Cortex AI, Arctic, and the AI Data Cloud developer motion. Built and scaled a 24-person global team of advocates, growth marketers, and community managers, and grew developer reach 10× through bottom-up AI adoption. Launched the Silicon Valley AI Hub as our flagship event for AI builders.
Joined as founding CMO to build marketing from scratch. Moved GTM from outbound to product-led growth and beat the pipeline targets of a fully ramped outbound team inside three months, at a fraction of the cost. Led the launch and positioning of Release.ai, which let developers and admins talk to their infrastructure in plain language: creating apps, spinning up ephemeral environments, and deploying systems by conversation instead of deep toolchain expertise. An early bet on what AI-native tooling would turn into, and it held up.
Took ARR from $16M to $130M+ in 12 months. Grew the marketing org from 7 to 32 across product marketing, demand gen, growth, DevRel, content, and PR/AR. Built the go-to-market and monetization strategy for Docker Business, which turned Docker's enormous open-source install base into enterprise revenue faster than anyone expected. Grew DockerCon into a developer moment reaching more than 80,000 people worldwide.
Built Chef's first Developer Relations team from scratch, covering advocacy, community, content, and events. Led positioning and launch of Habitat Builder, the company's first developer-targeted product. Built a new partner marketing strategy across the Cloud, Strategic, ISV, and Reseller segments.
Led a team of 9 executing end-to-end marketing for a leading data science research and events organization. Modernized marketing operations around automation, digital engagement, and content marketing.
Built developer-focused customer journeys for a venture-backed DevOps pipeline startup. Drove 20+ press and analyst placements including CRN "Coolest Startups."
Led developer marketing and DevRel at the leading Apache Hadoop vendor. Built developer lifecycle programs, digital communities, and recognition programs including Hadoop Summit content and messaging.
12-year tenure across developer marketing and product management for Visual Studio and the Microsoft developer platform. Led global product launches. Won the 2014 Marketing Impact Award for the Connect developer event (80,000+ attendees). Oversaw MSDN and TechNet Magazine and the developer certification portfolio for Microsoft Learning.
I don't hand things off at the point where community turns into revenue. I've owned both ends, and the messy part in the middle.
Go-to-market that treats the developer community as the growth engine, from free signup through to enterprise contract.
DevRel programs, advocacy, community platforms, champion programs. The work that earns technical trust rather than buying it.
I've hired and scaled marketing and DevRel teams from the first person through to 30+, spread across several time zones.
The narrative that makes a technical platform feel necessary, told so that developers, buyers, and analysts each believe their version of it.
Positioning for AI-native platforms, cloud infrastructure, and developer tools. I know these communities, and they know me.
DockerCon, Microsoft Connect, Silicon Valley AI Hub. Events people actually remember, and keep talking about afterward.
Developers decide which platforms win. The ones building agents, training models, and shipping real AI applications are the most influential audience in tech right now, and they're also the hardest to reach with conventional marketing. That's the problem I've spent my career on.
Hiring, thinking out loud, or just want to compare notes? Any of those work. Say hello.